Identities for Marlborough's Towns

Marlborough's towns need agreed identities as part of strategic and spatial planning. 

Town identities are important because:

1. Shapes a sense of place

A town identity can help people feel a sense of belonging and pride in the community

2. Influence on design and planning

A town identity guides the design of public spaces, architecture and cultural landmarks.

3. Preserves a towns character

Understanding a towns identity is critical in maintaining its core values.

4. Links a community to its heritage

An agreed identity leads to increased local pride and connects a community to its heritage.

5. Regional value

Having agreed town identities supplies towns with unique visual and design values and increases their worth for visitors and investors. 

It is critical for towns to have agreed identities that reflect their unique attributes and attractors.